The Problem
The affiliate review industry is a dumpster.
Sites that call themselves “review platforms” are ad showcases. They show whoever pays the most. Rankings are bought. Reviews are fabricated. The internet is flooded with garbage written for search algorithms, not for people.
We refuse to participate in this.
Our Position
1. Data Over Money
Rankings based on metrics, not ad budgets. You can’t buy a position. Period.
Product is bad — we say it’s bad. Competitor is better — we show it. Data speaks, we listen.
2. Radical Transparency
We open everything we can:
- Code — on GitHub
- Data — available for verification
- Methodology — documented
- Revenue sources — disclosed
Closed systems breed corruption. Transparency breeds trust.
3. Community as Foundation
We’re not a corporation issuing pronouncements from above. We’re a community of people who believe in what they’re doing.
Anyone can:
- Suggest corrections
- Add information
- Improve tools
- Challenge our conclusions with evidence
Collective knowledge beats any editorial team.
4. White-Hat Only
We work exclusively within legal and ethical boundaries:
- White-hat promotion — no manipulation, no cloaking, no deception
- Legal data collection — legitimate methods only
- No black-hat tactics — no fake reviews, no bot traffic
- Respect for privacy — collect minimum, handle responsibly
Short-term tricks lead to long-term problems. We build for permanence.
5. Quality Over Quantity
We refuse to pollute the internet. Every piece of content must:
- Provide real value to the reader
- Be based on research and data
- Maintain integrity regardless of affiliate relationships
- Be something we’re proud to put our name on
Doesn’t meet these standards — doesn’t get published.
6. Affiliate Marketing as Freedom
Affiliate marketing is a legitimate path to financial independence. An alternative to traditional employment.
Done right, it:
- Helps people find better products
- Rewards honest recommendations
- Enables location-independent income
- Frees you from employer dependency
We’re here to show this path doesn’t require compromising your ethics.
What We Reject
| Practice | Why It’s Harmful |
|---|---|
| Paid rankings | Deceives people who think they’re getting objective advice |
| Fake reviews | Destroys trust in all online recommendations |
| Content farms | Pollutes search results and wastes people’s time |
| Black-hat SEO | Degrades the internet for everyone |
| Data manipulation | Makes informed decisions impossible |
Commitments
- Accuracy over revenue
- Openness in tools and data
- Accept community contributions
- Work only within ethical and legal boundaries
- Never sacrifice quality for quantity
- Be honest about limitations and mistakes
- Evolve when we find better methods
Join
If these principles resonate:
- Use our platforms — let us prove our value
- Contribute — help improve data and tools
- Verify — call us out if we stray from principles
- Spread the word — the more people demand transparency, the harder it is to offer less